Our path.
A roastery worth working at, coffee worth standing behind, and a company that outlasts us.
Build ahead.
We make decisions for the company this should become, not the one-man show it is today. Equipment, space, and standards are sized for the team we plan to have.
The cup comes first.
Flavor, body, texture, story. We taste for all of it, before we buy and after we roast, with the person who'll drink it in mind.
Keep learning.
We can be proud of today's work and still want tomorrow's to be better, in the coffee, in the business, and in ourselves. What we learn gets passed on, so the company always knows more than any one of us.
The Roastery
Viafi roasts on the Colorado Front Range. Green coffee comes in, gets profiled, sample-roasted, and tasted. The ones we keep get production-roasted weekly, and we taste those too. The cup is the test.
The Founder
Jason Levinson, Founder & Roaster
Jason here! Over the past few years, I'd been dreaming of building something in the hospitality space, something centered on flavor and good beverages. We finally got here. Viafi.
This coffee company is a place for me to keep exploring flavor and sharing that work with others. As a Colorado native, I want to bring it to my communities and build something bigger than myself.
Reach out any time. For events, write events@viaficoffee.com. For anything else, info@viaficoffee.com.