I came to coffee through whiskey. For a few years I worked as the national educator for a whiskey brand, traveling, teaching, and sharing the story of that brand. It was a dream job for many. Most days it was a dream job for me. But I've always had an entrepreneurial drive, and the itch to build something of my own never went away.

Two years of thinking later, Viafi exists. The name is two pieces. Via: your own path. Fi: fidelity to who you are. I've never been good at following the well-marked route. We don't need to follow. We don't need perfect guidance. The shorthand for it boils down to three words: burn the map. Not a slogan for everyone. Just how I move.

Viafi is a story of my own life, and one I want to share. Coffee is the instrument. We're building a roastery for everyone: the workhorse blend that becomes your morning ritual, or the wild single-origin you brew when you want to be surprised. Same care goes into both.

All of this started from a love of telling stories, which turned into a curiosity about flavor, and the search hasn't stopped. Thank you for being here at the beginning.